Montero is a steak restaurant in the heart of Ludwigsburg, for which I redesigned the corporate identity. The goal of my redesign was to reflect the rustic and warm atmosphere inside also in the business equipment and the web presence in a modern way. The new corporate identity was created as an exercise, but without an official order from the restaurant.
Warm brown tones, a bold red and illustrations of barbecue flames define the new look of the business stationery. Through the horns and the nose ring, the reference to the beef is established in a sense-illustrating way.