Sustainability is the current mega"trend". The fundamental dilemma of a graphic designer is that no matter how sustainable we make it, our profession implies resource consumption. Sustainability must have different tonalities depending on the background of the brand and in relation to the company in order to have a customer-centric impact.
 
My bachelor thesis explores the deficiencies of current design and production methods and discusses existing ecological alternatives. Graphic design has the potential to use its skills in a positive way. Its power is to change not only the environment by shaping the environment and the things that people see in it, but also the individuals and their perspectives. 
The result was a book with two chapters. The first chapter deals with the fundamental dilemma we graphic designers face in designing and producing sustainably. The second chapter contains the scientific investigation of Green Graphic Design - sustainable graphic design as a method for social change.

There is a societal shift, which is moving towards a more sustainability-oriented culture. It is about how far it is possible to integrate this into my profession as a graphic designer. What opportunities are there for me? How much effort does it take? Is it feasible at all and do the alternatives really make sense? 

Decisive in the research was where the dilemma hides and which deficits of current design methods get in the way of sustainable design in my profession. My project should point out where there is still a need for restructuring and where something is already starting.
My book is eventually a consistently sustainable design medium, which breaks the design clichés of a "green book" through a characteristic way of implementation and shows that an environmentally friendly ecological product can still be exciting and artistic.
 
Starting with the entire implementation with green electricity, the principle of sustainability runs through the printing method, the inks used, the type of paper, the format of the print product, shipping, the trip to the print shop, and the payment to climate protection projects to offset unavoidable CO₂ emissions. I produced the book using a special printing process called risography, which is considered extremely environmentally friendly and gives each print an individual feel. Even when creating the print data, care is taken to ensure that there is as little trimming as possible afterwards, which has resulted in the special format.

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